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8/18/2014 - Wholesome Wave launches solo bicycle campaign

Wholesome Wave announced the launch of “Farm to Table Cycle: A Journey for Change,” a 400-mile solo bicycle and photography grassroots campaign designed to raise awareness about local food systems.

The campaign will showcase the many critical building blocks that make up a thriving food system from the perspectives of community members throughout New England. It will focus on issues that touch the food system daily, including food security, farming and sustainability, food waste, dairy and livestock production, farm-to-table chefs, local food processing and infrastructure, school meals and institutional food purchasing.

The 16-day cycling journey will launch following a celebration at McLevy Green in Bridgeport on Thursday, Sept. 11, from 11 a.m. to 12:30 p.m., with adventure traveler and world-class photographer Glenn Charles leading the way.

Charles will make nearly three dozen visits to farms, farmers markets, fisheries, schools, food pantries, retail outlets and restaurants as he winds his way north. After navigating through Connecticut, Rhode Island, Massachusetts and New Hampshire, he will complete the ride in Portland, Maine, at the Deering Park Farmers Market on Saturday, Sept. 27.

“What you will see is that ‘farm-to-table’ is the way of the future. New England is home to four million acres of farmland and a growing number of small and mid-sized farms,” said Michel Nischan, Wholesome Wave chief executive officer. “Farm to Table Cycle will unveil the many facets of our country’s food system. It will share with you the story of so many Americans who work diligently and tirelessly to shape our food system into one that is more equitable, more sustainable and more delicious.”

“Photography has always been a powerful tool for creating awareness and telling a story,” Charles said. “Human powered adventure travel opens doors and removes the natural barriers that exist between strangers. By combining the two, we are able to authentically and organically tell a story about our food system from the perspective of so many different community members.”

Wholesome Wave invites individuals around the country to take part on this journey by visiting or following along at Facebook, Twitter or Instagram. For information on events open to the public, e-mail or call 203-226-1112.

Farm to Table Cycle is the only regional solo cycling campaign of its kind. All money raised will support Wholesome Wave’s work to help make fresh, healthy food affordable and available to everyone. This trip is sponsored by Naked Juice, Organic Valley, Shearwater Coffee, Whole Foods, Cohill’s Inn, Farm Star Living, Newman’s Own Organics and CowPots. To make a donation, visit